“Rainbow Tours” enters the Ukrainian market

11:53, 17 April 2007
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“Rainbow Tours” has officially entered the Ukrainian market according to the tour and travel company`s Director, Mr Gleb Bityukov, and Development Manager, Ms Ewa Wysmyk. The official announcement came today at a press conference at the UNIAN in Kiev. The new “Rainbow Tours” office is now open on Gorkogo St. 155, office 23; they can be reached by telephone or fax at (+38 044) 501 02 93 or (+38 044) 501 60 13.

Saying they are prepared to invest more than $2-million (USD) in the country this year, company officials today announced the opening of the first Ukrainian “Rainbow Tours” office in Kiev.

Rainbow Tours, an international investment group specializing in outbound tourism from headquarters in Germany, Poland and now Ukraine, boasts more than 20 years` tourism experience and many national prizes and awards -- including “Best Polish Tour Operator” in 2006. Its more than 800,000 satisfied clients attest to the company`s status as a trustworthy, successful European tour-operator.

According to Director, Gleb Bityukov, “Rainbow Tours is committed to international development. We see Ukraine as a dynamic market with great development potential, a favorable economic outlook and a population eager for travel experiences.” He said he believes the country`s growing middle class is will welcome reasonably priced, good quality services, and that Rainbow Tours is ready and able to fulfill their expectations.

The first Ukrainian catalogue for summer season 2007 features many attractive offers, including tour packages to Egypt, Tunisia and – a new destination for Ukrainian travelers -- Morocco.

“We`re introducing a variety of excellent Morocco programs here,” said Rainbow Tours` Development Manager, Ewa Wysmyk. “Morocco a destination that has been mostly unavailable in Ukraine, and we expect its appeal will grow quickly. It has all the exotic beauty on expects of an Arabic country, but with a hint of European atmosphere – and few regions in the world can compare with the wide, sandy beaches of Agadir.”  

Rainbow Tours is also introducing 7+7 – a unique new variation on the vacation experience that combines intensive, round-trip sightseeing with relaxing, refreshing recreation. “Our 7+7 concept lets holidaymakers enjoy a week of exploration and adventure,” said Ms Wysnyk, “then relax for a second week on the beach or with all the luxurious amenities of a first-rate resort hotel. it`s the best of both vacation worlds at a very affordable price.”

The company also offer other special services for tourists from Ukraine, including a low-cost vacation insurance program. For just 3% of the total price of the trip, the plan guarantees that should injury, theft  or even the illness of somebody in the immediate family, a Rainbow Tours  holiday can be cancelled and the cost of the tour refunded.

Travel packages to exotic destinations like Cuba and Thailand are also available, as are charter trips to southern Europe (all charters depart from Warsaw). Rainbow Tours has long been renowned in Poland for  professionally organized coach tours – another specialty they are bringing to Ukraine. “Our 14-day classic Italy coach tour is perfect for everybody, who wants to see that beautiful country’s most impressive sights,” said Mr Bityukov. “And our Warsaw-Prague-Budapest tour gives you the best of three architecture pearls in central Europe in a comfortable 8 days.” Coach tours to Spain and Portugal (16 days) and Benelux  (10 days, including a short sightseeing trip to Paris (10 days) are now available. All tours offered in Ukraine include a professional, Russian speaking guide and a comfortable, luxury coach, allowing the travelers to enjoy every minute of the trip.

Rainbow Tours is currently developing a dynamic network of agents, offering them a unique, on-line booking system, a motivating commission structure and promotional assistance including interesting, high quality marketing materials.

Asked about the company`s plans for the future, Development Manager Wysmyk said the company are already making plans for the coming winter season. “Our next step will be looking deeper into Africa, “she said, “Adventures in picturesque Kenya are in the planning stages, and we plan to offer something completely new for those who like to ski.”

MEDIA RELEASE

17.04.07 - Kyiv, Ukraine

Contact:  Elena Yurieva

elena.yurieva@s4ukraine.com.ua

(+38 044) 289 14 21

 

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